Madhavamala wood carvers from Andhra Pradesh set to apply for Geographical Indication tag
Hyderabad: At a time when the famed Tirupati laddu finds itself in the eye of a storm over allegations of adulteration, artisans residing at the foothills of Tirumala, who have been chiselling Lord Ba...
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In Hyderabad, artisans residing at the foothills of Tirumala are preparing to seek a geographical indication tag for their Madhavamala wood carvings. These highly detailed wooden statues, depicting gods and goddesses like Kalyana Balaji, Raja and Rani dolls, children's toys, doors, windows, pooja mandapams, pillars, and furniture, have been crafted for over a century. The Sri Balaji Wood Carvings Mutually Aided Cooperative Society Limited, representing 510 artisans from 309 families, plans to submit the GI application with the help of NABARD. This will be the 20th GI application from Andhra Pradesh, facilitated by GI practitioner Subhajit Saha working alongside NABARD and the artisans.